A few years ago, Neopets released Trudy's Surprise. Trudy's Surprise basically works by letting you spin a slot every day, and you get Neopoints (the site currency). As the days go by, you get more and more neopoints, up until the 25th day, where you get a flat 100,000.
Trudy's Surprise encouraged users to log-on every day to redeem their neopoints but honestly didn't do much else. There's no reason to go on the site when all you've got to do is spin the slots and slowly build up neopoints that you might use later.
A few weeks ago, on October 24th/25th, the Quest Log was released. The Quest Log basically asks you to do five tasks for neopoints and other prizes, and doing all five tasks gives you the 20,000.
You may buy a certain number of items from neopian stores, customize your neopets, feed your neopets, and several other such tasks.
This is great. The game is now actively incentivizing playing the game.
In many games, there's a similar thought process with daily tasks. Now, you've got a reason to go and play parts of the game that maybe you never think about such as customization.
To me, good game design is wherein the players are rewarded for going the extra mile to engage with the game. Not for a vague 100% or other reward, but for a tangible piece of progress.
Further, on average, the Trudy's Surprise gives you 450,000 NP a month. And with the quest log giving out at least 30,000 neopoints each day, you get an extra 900,000. This means you will have 1,350,000 NP. That's over one million. You can easily afford to shop at the Hidden Tower, and that's without extras from investing in other avenues like the Food Club and the Stock Market. (Food club could be another 450,000 if you play correctly, and Stock Market is about 30,000 more a month.)
I think if Neopets keeps up the quest log and other potential parts that encourage playing the site, the site may last longer.
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